The environmental crisis we’re currently facing, along with the Covid-19 pandemic, brands are beginning to feel the pressure and urge to change their ways and become sustainable. Hence, beauty brands are strategically improving their packaging designs and ensuring that their customers receive clean and sustainable beauty products. More beauty brands are slowly becoming sustainable, as sustainability has essentially become a mandate in beauty (Matusow, 2021). 

Beauty brands have started to design their packaging using an innovative approach, which is designing for refilling and reusing (Barret, 2020). The refilling and reusing approach will initially slowly solve and decrease waste issues. Refillable packaging solutions significantly lessens the impact on the environment (HCP, 2021). In fact, this approach will help limit the plastic waste from beauty products. 

Meanwhile, the refilling and reusing approach will be beneficial for both the brand and the consumer. It is beneficial for the brand because it will help the brand save money on packaging production, since more consumers will be purchasing less as they’ll just be refilling. This also saves the consumer a bit of money.  

As a result, brands such as Fenty have introduced smart refilling systems. The incorporation of the smart refilling systems allow the brand to promote innovative ways of reusing beauty products (Fenty Beauty, 2021). Sustainable refillable beauty products are increasingly gaining popularity within the beauty industry (Corpuz, 2020). The drive to adopt more sustainable packaging solutions and reducing waste packaging is growing (HCP, 2021).  

So next time you shop for your beauty products – ensure that you’re buying ones that you can refill and reuse.

Sources: Barret, A. 2020. Corpuz, K. 2020. Fenty Beauty. 2021. HCP, 2021. Matusow, J. 2021.