A while back we chatted to Pumela, the UK Country Head for Brand South Africa. We chatted about what informs her image and style in the high-profile role that she holds and how she manages her wardrobe to match her busy career.
“In my style I like to represent the African continent in a manner that is still global.”
Everything that Pumela does, she does it with intention. So, we asked her what is the intention behind her purchases? What informs her to buy it?
Pumela: The first informant of my purchase decisions is definitely my style. I like to describe my style as being an “understated elegance. Also, “Africa gone global.” So if I wear an African piece, I add a global twist to it. It must be bold and beautiful but it must not shout. I am very unapologetic when it comes to colour and boldness in my style.
The second part of my style is that it’s understated: the shape/how it looks on me; there must be some elegance about me. I feel I am naturally an artist. My clothes are an outlet for that creative side of me so that I can express myself in all that God has made me to be.
The African aspect of my style: I’m passionate about Africa. I have traveled around Africa plenty of times and I want to visit each country.
When I go to a new country, I buy a piece of cloth from each country. I ome home and get inspirarion from nature and then I use that put outfits and colours together. I also design my own clothes.
To watch the rest of our conversation on our IGTV with Pumela, head on over to our Instagram @fouura_lifestyle.