Entries by Fouura Staff

Wardrobe Series: Pumela Salela

A while back we chatted to Pumela, the UK Country Head for Brand South Africa. We chatted about what informs her image and style in the high-profile role that she holds and how she manages her wardrobe to match her busy career. “In my style I like to represent the African continent in a manner […]

Wardrobe Series: Conversations with Cassidy

We caught up with Fouura staff member Cassidy Johnston about her style, shopping habits, and how she implements sustainability in her everyday life. How would you describe your style? I’ve always liked to buy classic items of clothing with colours that I can wear and match anything with. So I would describe my style as […]

FOUURA TV: SA Fashion Week

The Future of Fashion – SAFW AW22 review w/ Big Bad Wolf & Fouura Lifestyle Earlier this year, our founder participated in a discussion reviewing the looks and inspirations from the Autumn/Winter looks at SA Fashion Week. She shares her thoughts on where she thinks designers drew their inspiration from, her favourite looks for the […]

How To Reduce Our Carbon Footprint

What is it? What are some of the changes we can make to reduce our carbon footprint? What is a carbon footprint? Our carbon footprint is the greenhouses that we humans create on a daily basis, such as carbon dioxide and methane. About carbon footprint: In the USA the standard amount of carbon footprint from […]

Living a Slower and More Sustainable Life

What is slow living? Slow living is “a mindset whereby you curate a more meaningful and conscious lifestyle that’s in line with what you value most in life.” We live in a fast-paced environment where we demand and are used to, receiving things at the snap of a finger. Instead of constantly seeking this instant […]

Wardrobe Series: IGTV Talks with Twala

Twala shares her shoe collection closet with us, her favourite shoes and the stories behind them, as well as how she keeps her shoes and handbags so organized. Here are some of the questions we asked her: Why shoes and not clothes? My weight fluctuates so much but my shoe size stays the same. They’re […]

Must pack items for France

We chatted to Sabelo Mthethwa about her move to France, how she chose which clothing items to take, and her tips for anyone wanting to travel to France. Check out her Instagram @wabi_sabi_fr to keep up to date with Sabi and her fashion in France! 1. Where in France are you? I’m in Paris! 2. […]


In May we officially launched FOUURA! FOUURA was created with the intention of empowering women to dress consciously. Fashion is one of the biggest contributors to climate change and depletes our natural resources. We all need to challenge ourselves to shop differently and change our shopping habits. We all need to participate in stopping climate […]

Diving into the Clothing Rental Realm

3 clothing rental shops that you should know about in SA The trend of thrifting and buying second-hand clothing is getting more popular in South Africa every day. Recently, so has the trend of renting clothing for special occasions. Instead of going out and buying an item of clothing they might never wear again, people […]