Looking Back at February’s Denim Days The Fouura Team focused on their love of denim during the love month of February and highlighted the environmental effect that denim manufacturing has on our natural resources. What we have learned: Denim is not disposable. This is why it is so important to recycle your denim. Wash your […]
Because fashion does indeed repeat itself! In this episode, Jess talks about how to navigate your wardrobe and style in a sustainable and conscious manner. She describes the importance of buying quality pieces. This episode highlights which specific pieces you need to be buying (because they always come back into fashion). We also learn shopping […]
Fouura’s founder gives listeners tips on how we can make better choices when it comes to shopping sustainably.
Do you buy fashion based on need or want? What is your criteria when you are out shopping? How do you know when something is worth buying, and what do you base that on? In this episode, Jessica explores the notion of need vs want when it comes to shopping. For us to be able […]
What is your personal style image? Have you thought about what the clothes you buy say about you? Is what you are wearing aligned with who you are on the inside? This episode focuses on the link between a sustainable mindset towards shopping and shopping according to your personal image. We believe that if you […]
2021 Conscious Fashion Report. Lyst is a fashion technology company and also a premium shopping app. For over 160 million annual shoppers, they offer the most comprehensive range of products from 17,000 of the world’s leading brands and stores. In this episode, Jessica discusses Lyst’s 2021 Conscious Fashion Report with communications manager, Brenda Otero as […]
This episode is dedicated to the women who have shaped the fashion industry in South Africa. We normally give praise to fashion designers but tend to forget about the stylist who in our view, is just as powerful in shaping culture. In this episode, Jessica speaks with South African Stylist: Chloe Andrea Welgemoed. She is a […]
Borrowing Button-up Business Shirts from the Men I’m most certain that everywhere you look on social media someone is wearing an oversized button up business shirt. Stylish women are borrowing button-up business shirts from the men and styling them in fresh ways that you’re going to love. Shirts are such a huge trend at the […]
If there is ever one fashion designer who knows how weddings have been interrupted and impacted by Covid-19, it’s Shaazia Adams. She is the talented, fashion designer based in Mozambique. Shaazia specializes in designing wedding gowns, but has since launched a sustainable brand called Mina. Jessica met Shaazia at South African Fashion week a couple […]