Outfit repeating is a step towards sustainability and celebrities are helping to break the stigma behind wearing the same outfit more than once.

In the fashion world, outfit repetition is not seen as normal. This is due to the style gap and the stigma behind repeating clothes. Women constantly face so much pressure in society to keep up their image. As a result, they are led to spend money on new clothing items all the time. It is a form of sustainability to repeat our outfits and therefore should be a practice we adopt. By buying less, we are decreasing our carbon footprint as well as textile waste that ends up in landfills.

The culture of repeating clothing helps save consumers money in this fast fashion society. Repeating clothing not only helps save the environment it helps individuals save time as well. If an individual were to have a few of their favourite, most cherished items in their wardrobes, it could make getting ready much easier.

We look at celebrities for inspiration in terms of style and lifestyle. One can refer to them as being influencers — especially when it comes to fashion. Celebrities are inspiring women every day to repeat their outfits with confidence. The image below showcases Rihanna repeating the same outfits for different events.

Some other well-known celebrities that are known to have adopted the culture of repeating outfits are the likes of Kate Middleton, Meghan Markle, Cate Blanchett, and Joaquin Phoenix.

Article written by: Reneilwe Monametsi